VOICES of Real New Yorkers
VOICES of Real New Yorkers
Branding for a fundraising event honoring the diverse journeys of immigrants.
Branding for a fundraising event honoring the diverse journeys of immigrants.
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Event fundraising branding for UnLocal, a nonprofit providing legal services, education, outreach, and advocacy for New York’s immigrants.
The brand identity was thoughtfully crafted to celebrate the immigrant community that UnLocal serves. The word “VOICES” is set in a strong, contemporary sans-serif typeface, with the italicized red “O” symbolizing the individualized immigrant stories that amplify the unique voices and experiences.
Event fundraising branding for UnLocal, a nonprofit providing legal services, education, outreach, and advocacy for New York’s immigrants.
The brand identity was thoughtfully crafted to celebrate the immigrant community that UnLocal serves. The word “VOICES” is set in a strong, contemporary sans-serif typeface, with the italicized red “O” symbolizing the individualized immigrant stories that amplify the unique voices and experiences.
As a key visual element of the brand, each letter in VOICES uses compelling photography that represents members of the immigrant community, bringing a personal connection to the event design.
As a key visual element of the brand, each letter in VOICES uses compelling photography that represents members of the immigrant community, bringing a personal connection to the event design.
+ Strategy, messaging, logo, print, email, and social media.
+ Strategy, messaging, logo, print, email, and social media.
The VOICES branding worked harmoniously across print, digital, and social media channels to build awareness and drive active participation in UnLocal's annual fundraising event.
The VOICES branding worked harmoniously across print, digital, and social media channels to build awareness and drive active participation in UnLocal's annual fundraising event.
Helping companies think creatively about branding + business development.
Helping companies think creatively about branding + business development.
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